Thusano Financial Solutions is a Lesotho-based financial services provider committed to empowering individuals and small businesses with access to credit, savings plans, and financial education. With a growing client base and increasingly digital-savvy customers, Thusano needed a stronger digital presence that reflected both trust and modernity.
Despite their meaningful work and community-driven ethos, Thusano was facing several digital bottlenecks:
We worked with Thusano on two interconnected deliverables:
A clean, modern website that positions the company as a trustworthy, efficient, and accessible financial partner.
An AI-powered assistant — Thusano Bot — to help streamline customer engagement and automate common queries.
Our team designed and developed a custom WordPress-based website with the following key features:
A simple, trustworthy layout with a calming blue-gold color scheme to reflect financial stability and aspiration.
Clear navigation to services like Loans, Savings, FAQs, and Contact.
Responsive design for easy use on mobile and desktop.
Conversion elements like a “Request a Callback” form and WhatsApp integration.
Basic education around financial services to build trust with first-time borrowers.
✅ Result:
Thusano now has a credible digital home that clients can trust. This visibility has boosted customer confidence and reduced physical visits.
To further improve efficiency and engagement, we introduced Thusano Bot, a custom AI agent integrated on the website and WhatsApp.
Instant replies to FAQs on loans, repayment terms, requirements, and savings.
Automated form collection for loan applications and callback requests.
24/7 availability, reducing pressure on staff and ensuring consistent service.
Financial education snippets, helping customers understand financial literacy terms and products in simple language.
Multilingual readiness, supporting English and Sesotho for better local relevance.
Result:
Reduced call volume by over 40% in the first month.
Faster onboarding of new clients through automated interactions.
More professional brand image through AI-led support.
Plans underway to expand the bot’s role into payment reminders and account status queries.
Thusano Website Hosting and Development
Hosting|Web Design|AI/ML
Thusano Financial Solutions
Since January, 2021
4 Years counting
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